Social Media Content & Video Editing Portfolio
About me
Hey there, I'm McKayla Grundahl! My passion lies in the art of social media storytelling, with a B.S. in Social Media Theory and Strategy. As an Account Director at a social media agency, I combine my love for content creation and video editing to craft captivating narratives across platforms like Instagram, Facebook, YouTube, and TikTok. Certified in Advanced Google Analytics and Hootsuite, I use data-driven insights to elevate brand stories, connect with audiences, and create memorable digital experiences. If you're looking for a blend of creativity and strategy to boost your brand's online presence, I’m your gal!
Key Achievements
Webby Award Nomination Contribution: Proudly played a key role in the creative team behind Annie Elliott's Webby Award nomination for 'Best Social Video, How-To Explainer, and DIY' at the 27th Annual Webby Awards. My focus on filming and editing innovative TikTok videos was central to Annie's channel experiencing remarkable growth and achieving this prestigious recognition.
Instagram Engagement Triumph: Spearheaded a dynamic content strategy for Parx Casino's Instagram, culminating in a staggering 521.42% increase in engagement on their Reels. This success highlights my ability to significantly amplify digital engagement and audience interaction through targeted video content.
Professional Experience
Account Director, Kylee Social (Social Media Agency)
June 2022 - Present
- Oversee client account management and content strategy across multiple platforms.
- Pioneer video editing and production, leading to increased engagement and viewer retention.
- Manage team development and operational excellence, contributing to agency growth and client satisfaction.
Advertising Coordinator, Parx Casino
July 2021 - June 2022
- Led company-wide advertising campaigns, working under the Director of Advertising and PR. Ensured timely execution and quality across various media channels.
- Created engaging, trend-driven short-form videos for seasonal campaigns, in partnership with the food and beverage team, enhancing content quality to align with social media trends.
- Developed monthly plans that improved online presence and engagement, achieving a 521.42% increase in Instagram engagement through innovative content and promotional materials.
Internship Experience
January 2020 – May 2021
Roles at Evolution Power Yoga, Pure Organiks, Haydenfilms Institute, and Women In Technology International (WITI)
- Focused on social media strategy, content creation, and digital analytics.
Skills
- Social Media Strategy: Expertise in developing and executing comprehensive plans across various platforms.
- Content Creation & Editing: Proficient in creating engaging content, with a focus on short-form and long-form video.
- Video Editing: Advanced skills in platforms like CapCut and Veed.io.
- Creative Direction & Copywriting: Skilled in guiding promotional material creation and storytelling.
- Data Analysis & Reporting: Proficient in performance data assessment and strategy optimization.
- Client Account & Editorial Management: Experienced in managing client accounts and overseeing content consistency.
- Project Coordination & Team Leadership: Adept in leading projects and teams, ensuring timely and quality outcomes.
- Operational & Business Development: Skilled in operational procedure refinement and fostering client relationships.
- Compliance and Quality Assurance: Ensuring adherence to legal standards and maintaining brand integrity.
- Technical Proficiency: Skilled in tools like Canva, Later, CRM platforms, and Microsoft Office Suite.
Education
Kutztown University of Pennsylvania
B.S. in Social Media Theory and Strategy
Minor: Public Relations & Communication Studies
Graduation: May 2021
Campus Involvement
Entrepreneurship Week: Student Panelist (2021)
Social Media Strategists Club: Founder & Treasurer (2019-2021)
Certifications
- Advanced Google Analytics
- Google Analytics Individual Qualification
- Hootsuite Platform Certification
- Hootsuite Social Marketing Certification
Welcome to my showcase of short-form & long-form video content! In this collection, you'll discover a diverse range of projects, each carefully tailored to suit various clients across multiple industries and optimized for different social media channels. My approach emphasizes that every piece of content is strategically crafted to align with specific goals, seamlessly integrating into each client's unique social media strategy. Featured here are some of my most successful videos, exemplifying high performance and impact across platforms like Instagram, Facebook, YouTube, and TikTok. Notice the variety in content types for each client, reflecting my ability to strategically plan and produce dynamic, versatile content suitable for any industry or company, and adaptable to any social media platform.
Client Results
Cann Construction:
Profile performance summary from 3/28/2023 - 1/29/2023:
Total Impressions: 223,033
(125.6% increase compared to when I was not creating Cann’s content)
Total Engagements: 6,897
(^252.2% increase compared to when I was not creating Cann’s content)
Total follower growth on Instagram & TikTok: 477
(1,808% increase compared to when I was not creating Cann’s content)
Total Video Views: 133,643
(^286.7% increase compared to when I was not creating Cann’s content)
Atherton Inn:
Profile performance summary from October 14, 2022, to June 19, 2023:
Total Impressions: 337,834
(8,980.1% increase compared to when I was not creating Atherton’s content)
Total Engagements: 89,620
(24,317.1% increase compared to when I was not creating Atherton’s content)
Follower Growth Per Platform: 1,581 total
(1,253.9% increase compared to when I was not creating Atherton’s content)
Video Views: 167,684 total
(23,414.5% increase compared to when I was not creating Atherton’s content)
TikTok Growth: 91 followers 2105 total likes
Annie’s TikTok account blew up back in October 2022 with the release of this video I created:
Since Annie’s ‘Shop With Me’ content went viral, she has continued to garner an abundance of social media success, especially on TikTok! I’ve been consistently creating videos for Annie and continuously evolving her social media strategy. Below are some recent analytics to showcase Annie’s ongoing success:
my process / timeline
Onboarding & Goals Setting
Analysis & Strategy Development
Testing Period
Engaging Content thar Resonates with Your Audience
Social Audit
Implementation
Revisions & Fine Tuning
my packages & Rates
Package 1:
Social Media Strategy
Goals & Objectives Review
Social Audit & Analysis
Competitor Analysis
Custom Social Strategy
Social Strategy Playbook
Strategy Training/Review & Handoff
Cost: $1,800
One time investment fee, per strategy
Package 2:
Content Creation
Creative Strategy
Creative Development:
videography, editing, copywriting
Edit & revision rounds
Packaged asset library of ready to post files
Single Channel | $1,500 Monthly Retainer
Multi Channel | $2,200 Monthly Retainer
Package 3:
Social Media Management
Social-First Strategy Package
Content Creation Package
Daily, full-service management of social platform(s)
Analytic & metric monitoring
Monthly progress report
Single Channel | $2,700 Monthly Retainer
Multi Channel | $3,200 Monthly Retainer
Email
mckaylagrundahl@gmail.com
Phone
267-799-9119
LinkedIn
Mckayla Grundahl